Reverse Engineering How Muse Shops
How Meta's Muse agent picks the products it shows: the catalog search, the Unicorn system behind it, hidden seller ratings, and the evidence behind every number.
Blog
Notes from the research desk.
Short, dated posts on what appears in AI shopping tests: which brands and products show up, which destination appears, and what merchants can inspect. Longer research lives in the Genesis archive.
Latest
Why ChatGPT returned other store links for jewelry brands.
A dated note on 248 observed brand mentions, owned-store links, and the limits of treating returned URLs as evidence of clicks or sales.
Can ChatGPT actually see your Shopify products?
A field note on Shopify catalog matches, official product cards, and the conditions under which a usable product-page path appears.
Start with two AI shopping surfaces.
A bounded case for measuring ChatGPT and Google’s Gemini and AI Mode first, then deciding which other surfaces belong in the next test.
How does AI shopping work for ecommerce brands?
How a shopper’s sentence becomes product destinations, and how a routing outcome can be measured without implying purchase completion.
What can a store owner inspect?
We apply the research to merchant questions about product visibility, returned destinations, and access restrictions.